by Louis Smith, Editor-in-Chief
As you already know, the world is in the process of slowing down the spread of COVID-19 that’s quickly rippling through all aspects of life — including the real estate industry.
For many realtors, this means that business is dramatically slow and for some there is no business at all. Which is not an option for anyone that’s in the industry to make a living for their families and themselves.
Luckily, there is an option to continue selling properties from the comfort of their home, office, and anywhere that is safe. Say “hello” to virtual reality: the new reality for the real estate industry. Across the United States, there are orders to shutdown any and all non-essential businesses; and the real estate industry is forced to adapt accordingly.
Andy Kachaylo, President of the Greater Rochester Association of Realtors, said:
You know video has been a big deal for years, it just hasn’t taken hold mainstream. This mandate has forced everyone to learn 2020 technologies and I think it will change the face of our industry.
Basically, this means that a potential buyer simply has to go online to see a walk through photo collage of the space. From there, they could register to do a virtual open house. Kachaylo continues with:
A new listing goes into the computer today for example with an open house on Sunday at 12:00 p.m. Normally, buyers would jump in their car at 12:00 and take a look. Today, in the new world, you would sign up online through our online showing service to join a Zoom meeting.
All in all, Kachaylo continued with saying that buyers are still looking and realtors are still pushing, but not particularly asking to visit the properties in person.
Lastly, Kachaylo ended with saying that:
A lot of people have still asked to see vacant properties and the answer is simply, no. We are 100% trying to make sure, what the governor is trying to do here in New York. We’ve got a big problem with the number of cases and our industry, we don’t want to be a part of causing any more cases.
Image 1.1: Unsplash